Develop2Any
WE BUILD.
WE SCALE. WE SUPPORT.
CASE STUDY / CRAFTS & DIY E-COMMERCE

UrjArt

Online store for paint-ready MDF craft blanks, sold retail and wholesale across India.

Built the storefront, product catalog, cart and order flow for an Ahmedabad craft-supply brand selling MDF cutouts, mandala bases and resin blanks — with bulk and wholesale pricing alongside retail.

CLIENT
UrjArt
YEAR
2024
STACK
Laravel, MySQL
ROLE
Build · Store · Catalog
01 / THE PROBLEM

What needed solving.

Online store for paint-ready MDF craft blanks, sold retail and wholesale across India.

02 / WHAT WE BUILT

What we shipped.

Built the storefront, product catalog, cart and order flow for an Ahmedabad craft-supply brand selling MDF cutouts, mandala bases and resin blanks — with bulk and wholesale pricing alongside retail.

03 / THE HONEST TRADEOFF

The hard part.

Craft blanks come in dozens of shapes, sizes and pack quantities, so the same item needs both a single-piece retail price and a wholesale break. We modelled pricing as tiers on the product rather than duplicate listings — more upfront schema work, but resellers and hobbyists shop the same catalog without it splitting in two.

04 / OUTCOME

What it shipped to.

A live store with Pan-India shipping, order tracking and a wishlist, serving both hobby buyers and bulk resellers from one catalog.

We sell craft blanks both retail and wholesale, and the bulk-order side is fiddly. They built a storefront that handles both cleanly — catalogue, cart, the wholesale flow — and made it easy for us to manage ourselves.
Founder · Craft-supply e-commerce
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