Vertical Cable
Bulk catalog and distributor portal for a networking-cable and fiber manufacturer.
Built a WordPress/WooCommerce site for a bulk cable and fiber distributor — a deep, hierarchical catalog across seven product divisions, plus a distributor application portal, wishlist and product comparison.
What needed solving.
Bulk catalog and distributor portal for a networking-cable and fiber manufacturer.
What we shipped.
Built a WordPress/WooCommerce site for a bulk cable and fiber distributor — a deep, hierarchical catalog across seven product divisions, plus a distributor application portal, wishlist and product comparison.
The hard part.
A cable catalog isn't a handful of products — it's thousands of variants across CAT ratings, lengths, jackets and connectors. The hard part was a category structure that lets an installer narrow from "twisted-pair" to the exact spec in a few clicks without drowning the rest of the catalog. We invested in taxonomy depth so search stays fast as the SKU count grows.
What it shipped to.
A catalog that scales with the product range, with a distributor sign-up flow and comparison tools that match how installers actually buy.