Every retail company should optimize the website for mobile devices. So here’re some e-commerce website design tips.

• Make your website lightning-fast

There’s a direct connection between page loading speed and conversion rates. So you can use some free tools for checking your website speed,  for example, Google’s Page Speed Insights (PSI), Think with Google, GTmetrix. After you’ve checked your website speed, try to compress the code. One more advice is to keep your images small, but don’t forget to maintain quality.

• Convenient checkout experience

The first and the right decision is to make the purchasing process as quick as possible, it’s better to restrict the number of input fields needed for checkout.
Only ask for the information that is necessary to fulfill an order. 

• Effective on-site search

Navigation, including site search boxes, should be apparent across the entire site so that users can browse around in a walk. Also, you can use auto-complete.

Also don’t forget about Product page as it is the face of your website.
There are a few tips on how you can improve your product page and persuade visitors to purchase the item. Here’s what we recommend:
Product position. Considering that online customers base their purchasing decisions on the visual display of a product, product photography should be placed in the center of all pages of a mobile website.
Zoom-in Function. The best solution is to introduce a flexible zoom, with the help of which a visitor can make the picture full screen by double-tapping it and
making it even bigger by using a two-finger pinch zoom.

To read more detailed information about how to optimize your website for mobile, check this article.