Below, there are six most common ways in which dynamic content can be applied on an ecommerce website to boost conversions by building a smoother, more user-friendly and personalized UX.

• Personalized Product Recommendations. A recent study on personalized product recommendations says that the conversion rate of visitors who clicked on product recommendations was five times higher than the conversion rate of visitors who didn’t click.

• Customized CTAs. For simplifying the buyer’s journey, such systems should be extensions of a central CRM which guarantees that visitor data is kept across all channels. Thus, signals coming from each of these channels are gathered and processed at the same time.

• Dynamic Pop-ups. The main goal of pop-ups is to notify customers about discounts and update or motivate them to log in and leave their reviews. A well-timed discount offer or reminder about products left in an abandoned cart can save a lot of conversions.

• Dynamic Banners. Dynamic banners don’t have any fixed content but update themselves for each customer in real time. Personalized banners are shown on offsite channels, not on the product’s original ecommerce website.

• Dynamic Search Content. With the help of dynamic content, a search function is becoming a ‘navigational’ and ‘conversion’ tool that helps users to complete and narrow the scope of their searches, leading them to the products directly. Autocomplete and autocorrect features are the most common example of dynamic search content.

• Personalized Emails. You should combine dynamic content with email marketing to develop a strategy that will boost conversions. Dynamic content can be used in product promotions, transactional emails, and shopping cart abandonment emails.

The progress of dynamic content technologies has provided an efficient way to increase conversion and drive online sales.